Introduction: garnier is a brand that epitomizes smart marketing practice fructose and glucose currently garnier is targeting the middle and upper socio-economic class vitamin b3 its products help look healthy and feel good every day one of their key ingredients is a fruit concentrate used in all their products. In indian market the hair care products of garnier like “garnier fructis”, “ultra doux” etc is available in both organised and unorganized retail shops in india the high end skin care products like “nutritionsite” are available only in selected retail outlets in country.
10 situation analysis/current marketing mix 11 current product the garnier fructis fortifying cream shampoo colour last is one of a large assortment of shampoos on the market in the midst of such a large range of competitors, garnier has taken steps to make their product stand out. Marketing mix of garnier analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the garnier marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company.
Marketing mix of garnier – garnier marketing mix december 28, 2017 by hitesh bhasin tagged with: marketing mix articles garnier is a deep-rooted brand name related to the cosmetics industry.